The Super Affiliate Formula

Which is best for you, the authority website or the mini site? Both types of sites have their own pros and cons. There is no hard and fast rule anywhere that says you can’t use both. You could enjoy unique benefits from each one. But, not everyone does that; so then things like what a person likes come into play. If the whole debate has you wondering which one to go with, then your best option is to learn more about each one. Once you’ve gathered a little more information you’ll be able to make an informed decision. 

Just remember that with minisites, you will be restricted to the lower tier of keyword phrases – the long tail phrases as they are called. While Google generally does not like minisites, people are still making excellent money using them in very specific ways. All sites require careful planning and research, but the minisites have an inherently narrower margin for error. Since your minisites will be optimized very narrowly, then that means you cannot choose the wrong keyword phrase. Even though a minisite can have a high search engine position on page one, you will need many of them to accumulate significant traffic numbers. 

Google enforces its ideas and preferences by creating algorithms that make it harder on sites that go against what they want. Mini sites, or sites without much content, are definitely going down in popularity with Google, which, in 2010, has been favoring authority sites. When your site is ranked, a quality score is determined (as with pay per click), and thinner sites are penalized. Ranking highly with a mini site, then, and effectively optimizing it, is going to take more time and work than before. Even your best efforts for mini sites will not be as fruitful when it comes to traffic or rank as they would have been not long ago. That’s part of what you have to consider when you do SEO. 

A mini site can be especially good for certain types of campaigns. For example, if you are targeting other countries, you could easily rank well. You could focus your SEO in the country you were targeting and find a host for your mini site in that country. There are no guarantees, though, as your success will vary based on the quality of your site and products, the country you’re targeting and so forth. Most calculations when it comes to SEO revolve around Google, of course, but you may also want to consider other search engines as alternatives. Everyone knows that Google gets the largest hunk of search engine traffic, but you can still get good results if you know how to do SEO for Bing, Yahoo or even smaller search engines. That’s one possible solution to getting ranked for your mini sites. 

As we have seen, when deciding between authority sites and mini sites, there’s no simple solution. Many online marketers revolve their business practices around Google, of course. It certainly makes sense to pay attention to Google, but at the same time you might also want to develop strategies that consider other platforms as well. But that is merely our learned opinion based on experience.

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