The Super Affiliate Formula

If you are currently developing a marketing campaign, then leaflets can form an important part of that. Our guide takes you through some of the best leaflet distribution strategies that can help you maximize the success of your campaign. The first thing you should think about when delivering leaflets is who you are aiming to target. What locations will you need to distribute in? Are you targeting everybody or just one specific group of people, such as particular customers you’ve worked with?

One great method of leaflet distribution is known as the door to door method. One really popular way of doing this is to hire a distribution firm to deliver the leaflets on your behalf as part of what is known as shared distribution. This is when the leaflets of lots of companies are delivered at the same time, which makes it a very cost effective form of delivery. However, as so many leaflets are delivered at once, you might find that yours gets lost somewhere in the pack.

The single distribution method is a popular variant on the traditional door to door distribution method. This way of delivering leaflets tends to cost more than the shared distribution option as, when you hire someone to do it for you, it will still take them the same amount of time to deliver the leaflets. Its main benefit, though, is that your leaflet will be delivered on its own so it won’t get lost in the middle of lots of other leaflets and will be able to stand out.

Another good leaflet distribution strategy is the hand to hand method. This is where you choose a location and then give your leaflets to people directly. This can be a particularly effective method if you are trying to promote a particular campaign and get people involved in it. Talking to them as you hand over the leaflet can be a good way of sparking their interest, but you need to be sure you aren’t being too pushy as this can put people off.

Finally, when thinking about your leaflet distribution strategies, you need to think about what the purpose of your leaflet is. For example, you are likely to get a different response if you are distributing leaflets in a town center to if you decide to distribute them at a trade fair as your audience will be very different. Research your market before you start so you can maximize the effectiveness of your leafleting campaign and get the response you want for the minimal amount of fuss.

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