Marketing is Packaging
How do you define marketing if it isn’t just effective packaging?
Confused? Good! It’s the initial step to realising something new and exciting on the issue of business development.
The product isn’t what matters most. Other companies sell it too. The only way to create a difference is to change the packaging. The packaging makes a massive difference.
Instead of trying to sell a product or a service, sell the whole package.
But just what is packaging?
The packaging is the emotion. It’s the emotion the customer wants to enjoy .
What do you really sell? It’s not a product, or a service, or a collection of features, or even benefits. It’s an emotion. Every person wants to feel better . There isn’t a person on the planet who doesn’t. So focus on making people feel better and your sales will soar… astronomically!
So what do you need to do ? How do you package up an emotion and sell it?
Here are some ways to start …
People in life do more to avoid pain than they do increase pleasure. It’s a validated psychological fact . So there’s a excellent beginning . How can you remove the fear of buying from your company all customers feel with a risk reversal guarantee? That’s good packaging orientated thinking.
How can you remove people’s apprehension ? How can you commincate to people you can get them out of pain or avoid it? What means can you help them to avoid emotional pain by reducing their fear, eliminating their stress, worry, and apprehension?
That’s packaging. That’s the competitive edge.
What about the pleasure side?
How can you make people feel great?
No one wants to be satisfied. Think about sex. Would you reflect on having satisfactory sex for hours or prefer to forget it?
Of course not! Satisfaction is NOT high standard . No one wants to feel satisfied especially after purchasing buying something.
People want to feel passionate . So how can you package your product to help people feel that? How can you relate what your product is to how you want them to feel?
Then how can you communicate it with colourful words and language so they get a sense of anticipation and joy, even before they buy, so they can’t wait to experience the feeling that can only come from having?
Now for the million dollar question.
How can you combine both pain relief with pleasure?
When you combine both pleasure and pain relief, WOW! That’s power. That’s persuasion. Can you imagine it? Can you see it? Can you feel it?
This is marketing. This is true power. It’s also how you generate MASSIVE profits! That’s how you live the lifestyle of your dreams from company ownership that others envy! This is what effective small business development is all about.
