Nielsen To Include Online Users For Viewing Figures For Life
Nielsen has announced it will create within its discipline domicile thrum jury a “single source” amount of moneyment for both video recording and online exercise of video content. They revealed in September they will include internet viewing figures to National People Meter households and are deploying internet useage meters beginning in December.
nielsen finally measure live internet tv
They currently make use of around 18000 households in its national panel of watchmans, of which around 7500 will have their online viewing habits tracked. The test size represents 20000 people and 12000 computers.
Three years in flourishing, Nielsen today told clients it will begin instalment electronic meters in Nielsen homes to measure web activity, which will finally allow it to include online viewing in its accepted TV ratings service. Nielsen hopes to begin collecting data by August, 2010. In September the political party claimed it would have the system in place by 2011, so are ahead of schedule.
You can already watch a survival of the fittest of shows and movies for free on Youtube consummate with advertising, but what Google are now proposing is an ad free streaming experience for a one off fee of $1.99. The shows will be available the day after ventilate a la Hulu. Of course Hulu may not be providing their free service for much longer.
The only come out could be that Youtube want to allow users to stream the shows with no download option, howevere the networks and studios, who control pricing, will want to sell the streamed shows at the same price as downloads because offer up them at a different price will force them to go back and rework their existing deals.
Youtube Pay To View?
Executives at YouTube and TV insist this is merely a perception problem and cite studies showing that most people who download TV episodes only watch them once, anyway. YouTube could get around the issue by launching a TV rental business without the big shows on offer from Apple and Amazon. They may even only show content not available elsewhere so they don’t have to match existing price structures.
TV executives are generally enthusiastic about all of the above, since they are meant to create additional revenue streams without ominous the industry’s existing business. That is, they’re supposed to protect existing business from the digital disruption that has ravaged music, newspapers, etc.
Its looking like the online tv market will be shifting next year into a ‘you dont get to watch anything for free’, but of course the viewing populace may still need convincing that paying to watch online tv is a good idea.











